0704-883-0675     |      dataprojectng@gmail.com

MARKETING MIX AS A SURVIVAL STRATEGY FOR BUSINESS ENTERPRISE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

This study is on marketing mix as a tool for the survival of a business organization. The total population for the study is 200 staff of Nigeria bottling company, Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up production managers, human resource managers, junior staff and non senior staff was used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies




FIND OTHER RELATED TOPICS


Related Project Materials

ASSESSMENT OF INNOVATIONS IN ASSESSING CAREER PROGRESSION IN VOCATIONAL FIELDS

ABSTRACT: This study explores innovations in assessing career progression in vocational fields, aiming to identify effective methods and metri...

Read more
SOCIAL MEDIA AS AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS

ABSTRACT

The core objective of this research was to examine the influence of Social Media as an effecti...

Read more
APPRAISAL OF THE CONTRIBUTIONS OF MODERN COMMUNICATION EQUIPMENT TO JOB PERFORMANCE OF SECRETARIES IN SELECTED BUSINESS ORGANIZATIONS  

ABSTRACT

The rapid growth in information technology and the recognition of the modern world gave rise to the introductio...

Read more
New Password Authenticated Key Exchange Based on the Ring Learning with Errors

Abstract

Authenticated Key Exchange (AKE) is a cryptographic scheme with the aim to establish a high-entropy and secret session key over...

Read more
THE IMPACT OF FORENSIC ACCOUNTING ON ORGANIZATIONAL GOVERNANCE

Abstract: THE IMPACT OF FORENSIC ACCOUNTING ON ORGANIZATIONAL GOVERNANCE

This study aims to investigate the impact of forensic accounting...

Read more
IN VIVO TOXICOLOGICAL ASSESSMENT OF WATER SAMPLES FROM THREE FARM SETTLEMENTS IN Allium cepa AND Drosophila melanogaster

ABSTRACT

Pesticides are widely used all over the world, especially in agricultural sectors to increase...

Read more
ANALYSIS OF FACTORS THAT CONTRIBUTE TO MATERNAL MORTALITY IN GENERAL HOSPITAL CALABAR, CROSS RIVER STATE

Background of the study

The ever-increasing focus on enhancing women's reproductive health on a wor...

Read more
AN EVALUATION OF MONETARY POLICY AND ITS IMPACT ON BANKING ACHIEVEMENT IN NIGERIA

Background to the study

ACHIEVEMENT in the banking industry is influenced by a variety of external vari...

Read more
STANDARD PRECAUTIONS AMONG HEALTH CARE WORKERS

Abstract

History has it that anything that the hand of Midas touched turned to gold. There is power in...

Read more
THE ROLE OF HEALTH AND SAFETY POLICIES IN EMPLOYEE WELL-BEING

Abstract: THE ROLE OF HEALTH AND SAFETY POLICIES IN EMPLOYEE WELL-BEING

This study exp...

Read more
Share this page with your friends




whatsapp