0704-883-0675     |      dataprojectng@gmail.com

MARKETING MIX AS A SURVIVAL STRATEGY FOR BUSINESS ENTERPRISE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

This study is on marketing mix as a tool for the survival of a business organization. The total population for the study is 200 staff of Nigeria bottling company, Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up production managers, human resource managers, junior staff and non senior staff was used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies




FIND OTHER RELATED TOPICS


Related Project Materials

EFFECTS OF VISUAL INSTRUCTIONAL MATERIALS ON STUDENTS’ PERFORMANCE IN AGRICULTURAL SCIENCE OF SENIOR SECONDARY SCHOOLS IN NIGERIA

ABSTRACT

This study was conducted to investigate the effects of visual instructional materials on students‟ performance in Agricultural S...

Read more
ASSESSMENT OF EFFICIENT UTILIZATION OF PRODUCTION INPUTS AMONG WOMEN RICE FARMERS IN NIGER STATE, NIGERIA

ABSTRACT

The study assessed the efficient utilization of production inputs among women rice farmers in Niger State, Nigeria. A multi-stag...

Read more
ASSESSMENT ON THE EFFECT OF EMPLOYER-EMPLOYEE RELATIONSHIP ON THE PRODUCTIVITY OF PRIVATE FIRMS

BACKGROUND OF THE STUDY

Employers not only recruit people, but they also begin a new relationship with...

Read more
STUDIES ON THE ANTIVENOM ACTIVITIES OF THE AQUEOUS EXTRACTS OF PAULLINIA PINNATA AND DETARIUM MICROCARPUM AGAINST ECHIS CARINATUS (CARPET VIPER) VENOM

ABSTRACT

In rural savannah areas of Nigeria, Echics ocellatus (Carpet viper) is responsible for high incidence of snakebite morbidity and...

Read more
SOCIAL NETWORKING SITES AND SEXUAL BEHAVIOUR AMONG STUDENTS OF SELECTED TERTIARY INSTITUTIONS IN KOGI STATE

Abstract

Today in Nigeria, Social Networking Sites like Facebook, 2go and WhatsApp are getting more popular among st...

Read more
EVALUATION OF HEAVY METALS, SOME ORGANIC AND MICROBIAL CONTAMINANTS IN THE EFFLUENTS FROM SOME FOOD INDUSTRIES IN ANAMBRA STATE, NIGERIA

ABSTRACT

This study was carried out to evaluate the concentrations of heavy metals and other contaminants in the effluents from some food...

Read more
THE EFFECT OF CAPITAL STRUCTURE ON THE PERFORMANCE OF QUOTED INSURANCE COMPANIES IN NIGERIA

ABSTRACT

The study examined the impact of capital structure on the profitability of selected quoted insurance companies...

Read more
OCCUPATIONAL HEALTH AND SAFETY AS DETERMINANTS OF EMPLOYEE’S PRODUCTIVITY  

ABSTRACT

The study examined occupational health and safety as determinants of employees' productivity, using 

CLOUD COMPUTING APPLICATION AND OFFLINE DATABASE PROVISION AS CORRELATES OF EFFECTIVE SERVICE DELIVERY IN UNIVERSITY LIBRARIES IN NORTH-WEST, NIGERIA

ABSTRACT

This study investigated the cloud computing technology application and offline database provision as correlate of effective serv...

Read more
THE IMPACT OF TRIPLY ENTRY ACCOUNTING SYSTEM ON FINANCIAL REPORTING

ABSTRACT

The research proffers an assessment of the impact of triple entry accounting system on fin...

Read more
Share this page with your friends




whatsapp